[Energy Economy Newspaper Reporter Park Sung-joon] The premium skincare brand SYRS announced on the 12th that it will open a flagship store in Yeonhui-dong, Seodaemun-gu, Seoul.

The brand explained that this flagship store will introduce a lineup of skincare products reflecting SYRS' unique brand philosophy based on authenticity, providing customers with direct experience opportunities.

SYRS' skincare product lineup features the core active ingredient 'ExoActive,' which contains high concentrations of Lactobacillus and Centella Asiatica exosomes. This ingredient is specialized for improving skin texture, soothing, and recovery care. ExoActive is known to be absorbed effectively into the skin, acting at a size 1/460th of a pore.

The flagship store promises to deliver a unique experience different from typical skincare brand stores. Every visiting customer will receive a 'Sincere Kit,' which includes three types of ampoules and two types of creams, along with a warm cup of tea. Additionally, customers can receive personalized product recommendations and skin consultations through a 1:1 session with a SYRS skin consultant.

SYRS CEO Oh Soon-seok stated, "The opening of this flagship store is part of our effort to get closer to our customers and provide the best care based on a deep understanding of their skin health." He added, "SYRS will continue to develop innovative skincare solutions to meet the needs for skin improvement."

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